Mapping the DNA Using consumer insights to unlock the potential of financial inclusion

Mapping the DNA Using consumer insights to unlock the potential of financial inclusion

June 3, 2016 - 11:10 -- fernando.zarauz

The MAP Global Insights series consolidates and synthesises the learnings from MAP across the MAP pilot countries. The first of the MAP Global Insights products comprises five thematic cross-country notes plus a concluding note, based on the initial round of findings from the country diagnostic studies, which have been conducted in Thailand, Myanmar, Swaziland, Mozambique, Lesotho and Malawi. 

Note 6 draws together the findings from this Global Insights series. It shows that the MAP evidence calls for a rethink of conventional financial inclusion assumptions, based on a consumer decision-making framework that emphasises economic incentives, cost and value. 

Insight series
Programme: 
MAP
Practice Area: 
Inclusive Finance
Document Date: 
Jun. 03, 2016

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