A Roadmap for Financial Inclusion
MAP is a multi country programme that utilizes a specialized diagnostic tool to map the financial inclusion ecosystems in countries.
Senior Manager, Alternative Segments, Large South African Bank
Developing customer insights are very important when identifying business opportunities. However, to clearly articulate the market size and business potential is one of the critical elements when attempting to convince investors to invest in a particular market or market segment. Market information is often difficult to find, particularly in emerging markets who have not been studied as often as other markets.
Willy Yav, Pygma Investments
The DRC offers promising investment prospects with a large population of 70 million, fertile lands, fresh water bodies, the largest mineral and forestry reserves of africa and conducive climatic conditions, however, there is very little data to highlight the true potential of this country to potential investors. Active sector investors that can create an active market economy is required to bring transformational change to the DRC that wll assist in alleviating pverty.
Senior Manager, Mobile Solutions, Pan-African Mobile Operator
Customer insight is a key determinant in developing customer value propositions. We spend significant time gaining a deep understanding of customers, segments, behaviours, needs and challenges as we build out our feature sets. Its clear that we live in a world of "solutions" and not just features, attributes, benefits and products. This change in thinking can only occur if it is enriched with real world data and is used in a compelling and incisive manner.
David Myeni, Chairman, Financial Inclusion Task Team in Swaziland
The MAP process has allowed us to adopt a systematic approach to addressing issues around financial inclusion. Our previous approach to FI were silos based between our regulatory entities and the Ministry of Finance; the approach adopted though governance structures proposed by the MAP process has allowed us to adopt a holistic and more coordinated approach.